South Sudanese songbird Mary Boyoi has strong words for her fellow musicians who are drown into using whatsapp as a music platform instead of venturing in platforms like stores that can put something in their pockets.
In an interview with Juba Eye, Boyoi claims South Sudanese musicians are the most broke in Africa because they put all their effort into making music only for whatsapp where they collect numbers on social media and force fans to listen to their songs.
She said, ‘ Music is a business and if you beg people to listen to your songs on whatsapp, you will never excel. A good product sells itself while a bad one needs persuasive measures to be heard. If you are good, they will look for your music anywhere and you will gladly receive royalties’
Boyoi calls these musicians whatsapp musicians who are just visionless and want approval from their relatives and friends instead of putting their songs in the market for public consumption. ‘You have to go out and do concerts, perform even if it means performing at kid’s birthdays to get your music going’, She added.
The songbird pities musicians who have put their hope on whatsapp fans who never attend their concerts. She believes many concerts flop because musicians rely on whatsapp feedback from friends who respond positive because they know them. She advises the least a musician can do is to upload songs on YouTube where anyone can find them.
However Boyoi is not ruling out sharing of music on whatsapp but rather for the musicians to establish themselves in the eye of public not only those known to them. She concluded that those who are stuck on whatsapp are stagnant and chances are high they will remain broke and unheard for a long time.
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